IT'S NOT THAT EASY BEING GREEN
With definitions and standards still being explored, the industry continues to grapple with what it means to “go green”
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IN THE BEGINNING ...
Paul Kiewiet, immediate past chairman of PPAI’s board of directors, noted the onset of the industry’s widespread interest in environmental sustainability at 2007’s PPAI Expo in Las Vegas. At this year’s Expo, it was clear the fever had caught on. “Environmentalism resonates with people. We have to live on this planet and so I think we’re seeing our suppliers responding to that by looking for promotional products [that are less harmful to the environment],” he said.
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- Companies:
- Expo Inc
- PPAI
- Prime Line
Cynthia T. Graham
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