IT'S NOT THAT EASY BEING GREEN
With definitions and standards still being explored, the industry continues to grapple with what it means to “go green”
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While Keely’s explanation of what a green product could be might satisfy some, there are other industry professionals who are wary of ‘green washing’—a term used to describe the labeling of products as eco-friendly when they may not be, according to Jeff Lederer, executive vice president at Prime Line, Bridgeport, Conn. In fact, he sharply condemned the entire notion of
assigning the “green” label to any product. “There is no one true definition of what green means, so we will never say that we’re a ‘green’ company or have ‘green’ products,” he said. Keely, too, admitted to the widespread uncertaintity of what being green means.
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- Companies:
- Expo Inc
- PPAI
- Prime Line
Cynthia T. Graham
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