PPAI Expo Report: PPAI President/CEO Dale Denham on What 2024 (And 2025) Will Bring, the Power of Consistent Branding, and More
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And Denham says that, considering the association's goal is to be a guiding force in the promo industry, it doesn't look good if they don't practice what they preach.
"This is the first time we've done Expo to match all of that branding," he says. "And it's so subtle most people don't notice, but to us it's dramatic. So you just look at that purple and you know it's the PPAI booth. Intentionally, you see our purple and green, you know you're at a PPAI event, and it has had an impact on the feel. ... We believe our job to elevate the industry is to set the right example."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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