PPAI Expo Report: PPAI President/CEO Dale Denham on What 2024 (And 2025) Will Bring, the Power of Consistent Branding, and More
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Looking around the show floor, if you really try your hardest to notice a difference, you might have noticed not different branding, but a more cohesive look around the convention center. Denham says that despite tweaking the brand's color scheme and branding aesthetic during his tenure, the expo branding never matched, making the whole thing inconsistent.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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