PPAI Expo Report: PPAI President/CEO Dale Denham on What 2024 (And 2025) Will Bring, the Power of Consistent Branding, and More
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This year, PPAI implemented a fee for non-members attending, which Denham says made for fewer attendees overall, but the ones who did come meant business, rather than seeing it just as an opportunity to fill a bag full of free stuff.
"I'm not afraid to reduce our attendance," Denham says. "I am afraid to have the wrong attendance."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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