PPAI Expo Report: PPAI President/CEO Dale Denham on What 2024 (And 2025) Will Bring, the Power of Consistent Branding, and More
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"I'm not yet able to get a pulse on what is actually happening or going to happen," he says. "But it is an election year, which is typically really good for our industry. We have pretty good expectations, But, what people are telling me is that they are expecting flat to slightly up, but nobody has the data to back that up. That's what people are planning. To my knowledge, nobody has told me they're planning for double-digit growth."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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