PPAI Expo Report: PPAI President/CEO Dale Denham on What 2024 (And 2025) Will Bring, the Power of Consistent Branding, and More
Denham says that this is a byproduct of the rapid growth a lot of people within the industry have seen over the last couple of years, combined with the economy overall. The experts he follows predicted a strong 2025. So, what does that mean for the distributor?
"It means they should invest this year to be ready for next year," Denham says. "Even if they are slow, they should take their time to prospect, get those accounts ready for when the time is right, and/or fix their systems and processes so that they're ready for the bigger business coming in 2025. I don't think this is a year to re-trench at all, but I do think it's a year that you're going to have to work a little harder to get the same amount of sales for some of these distributors. But they have to get ready for 2025, whether that's prospecting to have new orders coming in 2025 or fixing their internal processes and systems."
Brendan Menapace is the content director for Promo+Promo Marketing.