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Sean Norris
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Competing directly with Big Beverage marketing budgets might not be the best strategy for distributors—given the choice between "free" and "any amount of money," buyers for bars and restaurants are likely to choose the former. "People love free things and saving money. It's the main point of pain for most bars and restaurants," De Fabio stated. "Solve that and you will likely have a customer."
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- Companies:
- Carlson Craft Binder Division
- ProRose
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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