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Sean Norris
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Rosencrans explained that it has to do with competition from the big liquor and beverage companies, whose own branding strategies involve giving bars and restaurants promotional items for free.
De Fabio mentioned this as well. "We constantly have beer and liquor distributors that give us branded coasters and pint glasses. They also give us spill mats for the bar, napkin and straw caddies, etc.," he said.
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- Companies:
- Carlson Craft Binder Division
- ProRose
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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