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Sean Norris
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"Opportunity exists at all levels of business," she said. "You want to understand that what appeals to a small local business may differ from what appeals to a large franchise or nationwide chain—or should I say, how you present it may differ."
She gave the example of business card holders. Where a small restaurant or bar might give away a personalized business card holder containing a gift card or coupon for discounts on future meals, a large restaurant might use the holder to distribute loyalty cards for frequent customers. "The product itself is the same, but the value for the small business is different than for the large business," she added.
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- Companies:
- Carlson Craft Binder Division
- ProRose
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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