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"Right now we're hoping for the best and expecting the worst," said Doug Ulman, CEO of Livestrong, in an interview with Fast Company. "There are still people who believe Nike owns and created the brand. That's a big problem. The brand outgrew the foundation message." Despite that, Ulman remained optimistic that people would see the good that Livestrong has done, and hoped other sponsors would soon join the foundation to support its staff and mission.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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