In a statement, Livestrong reaffirmed that "the Foundation created and owns the LIVESTRONG brand" and stated that it "expected and planned for changes like this and are therefore in a good position to adjust swiftly and move forward with our patient-focused work." According to USA Today, the foundation will continue to produce the $1 yellow bracelets through a contractor in China after the 2013 holiday season. Even though they are being manufactured separately, the packages will still bear the Nike logo until that contact expires at the end of 2014.
- Companies:
- BamBams
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.