"Silicone bracelets are far beyond Livestrong, and it will not affect them at all," Benn Chazan, account executive for BamBams, told Promo Marketing earlier this year when news broke of Armstrong's cheating. Several other awareness band suppliers agreed with Chazan and said sales for the popular promotion stayed constant or increased last year. Gel bracelets remain popular fundraising items for nonprofits like Susan G. Komen for the Cure and Alex's Lemonade Stand, and are still regularly sold as fashion accessories in retail stores.
- Companies:
- BamBams
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.