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Even if the product remains, will it retain the same promotional power as it did pre-scandal? "Without Lance, Livestrong would be just another cancer charity scrapping for funds," said Bill Gifford of Outside Magazine. The same argument can be made for the yellow bands: without Nike's support and marketing, are the bracelets just another product with a nonprofit logo?
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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