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While the use of awareness bracelets for fundraising and fashion is expected to remain popular, the future of Livestrong's yellow wristband is less certain. An article in The Atlantic Wire, Lance Armstrong Killed the Livestrong Bracelet, said "its product is damaged goods" and projects a significant drop in fundraising ability. The Associated Press reports that Livestrong has reduced its budget by 11 percent in anticipation of reduced fundraising ability, and an article on Yahoo asked, "Is the charity doomed?"
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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