The Power of Positive Reinforcement
LEATHER GOODS
"Business gifts will always remain an important part of the business cycle," said Billy Bauer, marketing manager for Royce Leather Gifts/Emporium Leather Co., Secaucus, N.J. The benefit of leather gifts like the ones Royce Leather sells lies in the extended exposure. "[When] a corporate logo is beautifully debossed on a leather product, the logo is visible, providing marketing exposure for a very long time," said Bauer. He mentioned debossing, foil stamping and diamond engraving on brass or silver plates as popular imprinting styles on leather goods. Like Harper and Abels, Bauer encourages personalization on business gifts. "Adding initials and names to products clearly makes the product special, unique and individualized," he said.