The Power of Positive Reinforcement
How to tailor business gifts to the new economy.
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The extra cost may not be worth it because the watches usually cover a large group of people. "The most popular program is employee service award," said Abels. Service awards usually cover a larger group, if not the entire company. Abels offered an example of such a promotion. "My favorite goes back to 2005 when a company was restructuring from Chapter 11. They gave watches to the 800 employees who survived the restructuring on the day they emerged from bankruptcy," he said. "I guess they were able to show the creditors committee the value of business gifts."
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Colleen McKenna
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