The Power of Positive Reinforcement
How to tailor business gifts to the new economy.
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These expensive gifts might seem like one-time purchases, but Harper insisted they are not. He urged distributors to push program selling in this area. "What many distributors are unaware of is how often their customers go to retail outlets to purchase awards," he said. Distributors can grab this missed revenue by assuring their clients they can provide gift items regularly. To help stay in the front of your clients' minds, Harper suggested working on several projects at once so they'll think of you when an award ceremony comes up.
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Colleen McKenna
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