The Power of Positive Reinforcement
How to tailor business gifts to the new economy.
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WATCHES
Even with the impact of the electronic market taking hold of most niches, sales for watch gift programs are strong. "Companies that truly understand the benefit of corporate gift programs keep them going even in tough economic times," said Mark Abels, president, Selco, Tulsa, Okla. He noted that the size of programs or amount of gifts may fluctuate, but the programs remain. He commented on the continual appeal of jewelry, specifically watches, in a computer-crazed world. "Watches are personal items that make a statement about the individual," he said. "When it is given as an award, it becomes a symbol of achievement and most people appreciate the recognition and enjoy showing it off."
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Colleen McKenna
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