The Power of Positive Reinforcement
How to tailor business gifts to the new economy.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Engraving a logo adds awareness and class to the company, but awards are for specific people so sometimes further personalization is required. "The impact that personalizing a gift brings is quite different from merely branding the product alone," said Harper. It adds value to the gift and distinguishes the recipient. "Personalizing a product that is not used by the recipient is a lost opportunity when the goal is ultimately to make a greater impact," continued Harper. The risk of personalizing an unused gift encourages end-buyers to spend more money on personal awards.
0 Comments
View Comments
E
Colleen McKenna
Author's page
Related Content
Comments