The Power of Positive Reinforcement
How to tailor business gifts to the new economy.
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According to Abels, the current trend in watch sales is larger watches. Silver and stainless steel remain the most popular color and material. Also, matching male and female styles are preferred for business gifts. The difficulty with matching styles and buying jewelry in general is finding the right fit. "Most metal bracelets come oversized so the recipient can either size it themselves if it is close or have links removed," explained Abels. Even though a perfect fit would be preferred, most end-buyers do not want to take on the extra expense. "We have tried programs to pre-size watches but most buyers did not think the extra tracking and cost was worth it," said Abels.
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Colleen McKenna
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