Home Economics
How putting logos in the kitchen helps build brands
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According to Goldfarb, unique and specialized utensils see as much use as spatulas and potholders, and stand out even more. "[Because] they are not prevalent in most kitchens, there is a wow-factor attributed to these new helpful kitchen tools," he said. "For example, [Evans Manufacturing's] Can Strain-it is designed specifically to drain tuna fish, vegetable and fruit cans. It is not a kitchen staple, but those that use it, love it."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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