Home Economics
How putting logos in the kitchen helps build brands
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Simple as it may seem, reaching the heart of the end-user is as easy as showing up in the heart of the home. "Kitchen products are used by everyone," Sumner said. "Most people gather in the kitchen area, so [a] logo will be seen with these items. Our products are made to last, the printing is of great quality [and end-users] don't get rid of them."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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