Home Economics
How putting logos in the kitchen helps build brands
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SAVE THE LEFTOVERS
When you distill it to its essence, the reason kitchen products are so effective in sending a marketing message is their lasting appeal and the high level of appreciation those who receive the product feel. When a frazzled mom or dad can simply pull out a kitchen helper that will make their job faster and easier, that promotional gift will be a stand out in their mind.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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