Home Economics
How putting logos in the kitchen helps build brands
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But the almighty question remains: Who exactly is doing the buying? Both Sumner and Goldfarb state that it's not just kitchen product or food companies, but also financial institutions, insurance companies, home health care providers, real estate brokers and retail companies. Goldfarb also noted an increase in companies purchasing household products for their own employees.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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