Home Economics
How putting logos in the kitchen helps build brands
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Sarah Sumner, program coordinator for Bay State Specialty Company, Middleboro, Mass., noted that kitchen products are great for a variety of companies, including those not normally associated with cooking. "All industries can find a tangible use for kitchen/houseware products and the marketing can be fun," she said, adding that getting creative while developing the promotional campaign can have great impact in catching end-users' attentions. "For example, any of our spatulas or spreaders could have a catchphrase such as 'Spread the Word' and then add any business name. All the products are useful, so your logo/name will be top of mind."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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