Home Economics
How putting logos in the kitchen helps build brands
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WHAT'S SIZZLING?
If you are talking trends for kitchen products, then what's hot is upscale design and retail looks. "Some of the latest trends include design improvements, more unique products and [an] increased use of silicone," Goldfarb said. With design improvements moving toward retail styling, these products are not meant to be stuffed away in the junk drawer. "We are seeing design improvements on basic products from cake servers to pizza cutters to ice creams scoops. They are no longer just inexpensive-looking products hidden in a drawer, but are aesthetically designed with special added touches," he continued.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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