From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
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Trust Issues
According to Ellis, running to China for ultra-competitive pricing, and subsequently basing sales solely on the lowest numbers, “dumbs down” the integrity of the industry. “This is a service business, it’s not a widgets business,” he noted. And trust is tantamount to service. With the impossibly high volume of products being exchanged every day, open channels of communication should not be a luxury, but a necessity.
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