From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
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Dollars and Sense
On the whole, the retail industry’s struggles haven’t been lost on suppliers and distributors of promotional products. Many report thinking critically about potential repercussions since even before the news hit home with the California lunch box recall. “In light of what has been happening with manufacturers at retail recently, we were really not that surprised,” said Anne McKeough, vice president of sales and marketing at St. Louis, Missouri-based distributor Corporate Express. Likewise, Josh Arkin, director of marketing at Funco Promotions in Lynbrook, N.Y., reported being conscious of impending controversy since early summer. “I’ve had an awareness of the situation since the first Mattel recall,” he added.
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