From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
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For everyone:
• Get smart. “Education is the most important thing all of us can do,” McKeough asserted. “We must continue to improve our knowledge of import sourcing and the complexities involved with that necessary step in our business model.”
• Admit when something goes wrong. In the event that a recall is necessary, supplier and distributor must stand together in solidarity and guide the recall. This will reassure both end-user and consumers, while helping maintain brand equity in the long run, Smith said.
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