Zenith Promotions

Rules to Play By
April 1, 2012

What makes a good promotional toy? How can you convince a buyer of their value? Promo Markeing has the answers.

Product of the Day: Mini Water Guns from Zenith Promotion
April 29, 2011

My best friend and I have a decade-long rivalry where we nail each other with squirt guns at the worst times: at work, while asleep, in the middle of winter. Zenith Promotions' Mini Water Guns are the perfect size for stealthy shooting. Next stop: his sister's wedding.

Parental Advisory Suggested
March 1, 2011

When the Consumer Product Safety Improvement Act was created in 2008, calling to "establish consumer product safety standards and other safety requirements for children's products and to reauthorize and modernize the Consumer Product Safety Commission (CPSC)," it sent the promotional products industry into a tailspin.

Toy Stories
September 1, 2009

PEOPLE TAKE THEIR playtime seriously. Just ask an employee to work a few hours unpaid overtime, a child to do a few chores or an editor to write over a weekend, and see how cranky they get. It stands to reason, then, that if you're in the business of promotional toys, you better be able to give something that people are going to accept into the precious few moments of free time. With that in mind, below are nine of the more interesting, unique or just plain fun toy promotions out there.

From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
October 16, 2007

The following article is the second installment in our monthlong Promo Marketing Headlines series titled, “From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry.” Throughout the next four weeks, we will discuss product testing, quality assurance and how both suppliers and distributors can work in tandem to ensure the items they sell are safe for children and adults alike. Part 2: Suppliers and Distributors Sound Off on Recalls, Suggest Solutions The dust of the recent California recalls has more or less settled—the industry’s publications have all done their stories, news of the lunch boxes disseminated to affected parties, and although