From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry (A Four-Part Series)
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However, even despite the increased level of attention, the overwhelming feeling that money—both spent and made—is what will dictate which resolutions, if any, will be universally adopted. Testing is expensive, and many suppliers struggle with the thought of examining every piece that comes off the assembly line. “When you safety test [items] and you’re paying hundreds of dollars, up to thousands of dollars for various tests, it just adds up quickly,” noted Willie Tafil, director of premium sales at Play Visions, based in Woodinville, Wash. Maria LaFichi, executive vice president of Lawrence, New York-based Zenith Promotions, agreed, saying it was “virtually impossible.”
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