Paper's Mate
5) Bring in new sectors. Historically, the sectors that most use writing instruments as promotional products are exactly what one would think: “The financial and banking sector, as well as hotels, these sectors constantly use writing instruments to sign important documents, and their high level of usage on a daily basis provides repeated opportunities for brand reinforcement,” Nerney said. However, Sitten recalled a few moments in time when even he was surprised by the places the products would
eventually call home. Some of the more unusual? Funeral homes, for one, not to mention a senior-care center that purchased what was originally considered a
novelty item. “We have a 71⁄2" pen, which is big. It’s quite large and it’s very thick,” Sitten said. As a
practical choice for arthritic hands, surprisingly enough, this choice found a new purpose. And with a few fresh ideas guiding distributors’ pitches,
promotional writing instruments just might, too.
- People:
- Joe Nerney
- Larry Sitten