Rose Gold: The 'Trend' That Is Here to Stay
Rose Gold in Promo
Millennial pink, pink gold or rose quartz—rose gold has many names and has saturated the promotional marketing industry for nearly a decade. It, along with metallic hues, are in high demand. Whether you are pursuing a trendy pen, a travel mug or a notebook as your promo item, the goal is to invoke a positive response from your client.
Metallic tones are increasingly popular, but let's explore why. According to Global Market Insights in 2018, the use of metallic pigments will experience a 6.5% increase in Europe, the U.S. and Asia, reaching over 2.3 million dollars by 2024.
Rose gold is leading the pack of metallic tones' rising influence. Rose gold is the perfect medium between its white and yellow gold counterparts. It offers an elegant yet classic look to push through the competition and secure the crown as the most wanted hue.
Retailers and promotional marketing companies have created many products to meet the demand for this trend. Goldstar supported this request in 2019 by launching their highly noticeable, iconic writing instruments in metal— Ellipse Softy Rose Gold #MOI and Phoenix Softy Rose Gold #MRR, plastic Solana Softy Rose Gold #AGX and Islander Softy Rose Gold #AGY. Even the popular 16 oz. Double Walled Stainless Steel Kona Tumbler #WCN was developed to represent drinkware. Today, Goldstar has more than 50+ styles that takes advantage of this elegant style.
Let's dive into the history of the ever-so-coveted rose gold to reassure your customers that this trendy hue and its other metallic counterparts are here to stay. If you haven't already, it is certainly time to think pink!
History of Rose Gold
Nineteenth century Russians were the first to use rose gold. Well-known jeweler Carl Faberge created iconic Faberge Eggs called Russian gold. Rose gold then sparked popularity in the United States during the roaring 1920s. It was worn in engagement rings and fine jewelry. Legacy jeweler Cartier was instrumental in the rise of rose gold, as they incorporated it into fine jewelry with precious gemstones and diamonds.
As World War II unfolded, platinum was the most valuable mineral and quickly became necessary to the war efforts. In efforts to preserve this resource, countries restricted and even prohibited its use. Once again, gold in yellow and rose hues was reintroduced into jewelry design and became the precious metal of choice. Today, this tradition continues as rose gold brings elegance and warmth to creations.
The Aesthetic of Rose Gold
Rose gold offers a subtle elegance that is displayed throughout the brand. With one eye-catching glance of a shining metallic pen or cool tumbler, people may associate the company with sophistication and class.
"Luxurious" and "glamorous" are the terms best suited to describe rose gold. It is understated and less elaborate than traditional yellow gold.
The Grand Budapest Hotel debuted in 2014, and millennials first began falling in love with rose gold. The film featured a lot of luxurious retro pink interiors that were quickly replicated in retailers' home offerings in store. It was no longer shocking or taboo to walk into a friend's home and witness a rosy pink couch with bedding of the same assortment. With the rise of social media, specifically photo-friendly Instagram, rosé-drenched brunch gatherings and pink aesthetic apartments catapulted this trend to new heights. In 2016, Pantone named their Color of the Year "rose quartz."
Rose gold is also often associated with a modern aesthetic.
The launch of Apple's iPhone 6S in 2015 was pure pandemonium and one of the most impactful introductions to color. Forty percent of all pre-orders were for the rose gold model. Mobile phones had not seen such craze surrounding a coveted it-phone since the early 2000s hot pink and gold RAZR phone debuted. WGSN, a trend forecasting agency, predicted that rose gold would become famous in 2012, with many jewelry brands beginning to incorporate it into their regular offerings. And in 2024, WGSN named the similar hue of “Apricot Crush” as their color of the year as well.
There is some connotation that rose gold is a spring and summer hue. Still, Goldstar's latest inspired collection illustrates how stunning the tone presents itself during the holiday season.
Matches all Skin Tones
As diversity and inclusion become more critical in the workplace, rose gold shines by complementing all skin tones, from very deep to very fair. Traditional yellow gold and silver are incredibly polarizing and leave employees on either side of the fence with their selections. By investing in rose gold promotional items, you will provide an option that is generally favored.
Elevation of Brand
Rose gold is a loved hue, and the more clients adore their promo, the more likelihood of adaption into regular use. Using the product increases the possibility of sharing the brand's message and starting conversations about it.
Rose gold communicates grace and affluence. Gold is the color of wealth and luxury. The color gold is used to highlight achievement, accomplishment and triumph. This hue is usually connected with wealth, success, extravagance and quality. Silver often symbolizes esteem and wealth. When a lighter shade of silver is used, that displays pristine, cleanliness and simplistic design.
Investments in the elevation of the brand are critical to how companies are perceived. People like to work with reliable quality brands, and often that first introduction begins with a promo. Companies have the option to select products that build recognition and awareness.
Using Metallics in Promotional Marketing
The psychology of color is critical in building a promotional marketing strategy. Customers can use specific colors to trigger certain emotions, thoughts and moods in the audience. Working to create the ultimate promo marketing materials is critical to transmitting the best message to the intended audience. Ensuring the promo selection is appropriate to complement the holiday and event it was purchased for is very important.
Metallics in the promo are more critical as grabbing attention becomes increasingly tricky. Metallics like silver and rose gold typically stand out in competitive markets and hold the gaze longer. Selecting the Escape Wine Cup #WCJ or Chroma softy flashlight #FFM that are the most eye-catching is ultimately the way to generate impact with promo marketing.
Rose gold along with other metallic and mineral hues are useful to any brand.
Whether your clients pursue this hue for employee recognition, anniversary gifting or regular everyday use, this color stands out from the crowd. It is a taste of luxury for the customers that care the most.
At Goldstar, we pride ourselves on expressing the rich soul of the brand through promotional marketing materials. Experience simplicity in branding and have fun, too. Our goal is to make our partners' lives easier by providing the trendy products their customers want most. Plus, we supply the tools to promote your business (social media graphics, brochures and more)!