Paper's Mate
1) Capitalize on eco-conscious items. If there’s one way to get distributors to take a second look at an industry staple, it’s to come up with a green
version. These days, the “eco-friendly” designation is an extremely effective selling point, and to capture the growing sense of awareness, Sitten’s company has added a few biodegradable pens to its roster. As opposed to being crafted from petroleum-based
plastic, Pencoa’s EnviroPen is made of vegetable polymer. It is 81.9 percent biocompostable. Alternatively, “We have another pen that’s got a cardboard barrel and a wooden clip … it is probably about 50 to 60 percent degradable,” he maintained. Similarly, Quick Point and BIC Graphic USA are among the other suppliers jumping on this bandwagon.
- People:
- Joe Nerney
- Larry Sitten