Paper's Mate
Five "write-on" sales strategies to keep promotional pens moving well into the future
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2) Look for better packaging. It could be because a finely crafted pen harkens back to a time when elegance was an everyday effort, or merely that people judge a book by its cover, but either way, the right packaging has had a palpable impact for Lincoln, Rhode Island-based A.T. Cross. According to Joe Nerney, A.T. Cross’ national sales manager for business gifts, distributors are continuously pleased by the presentation of the company’s products, as many come housed in an attractive gift box. “They understand that not only is it important to choose a fine writing instrument, but that the packaging is quite critical to the overall positive impression generated,” he added.
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- Joe Nerney
- Larry Sitten
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Christen Gruebel
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