Paper's Mate
3) Consider colored inks. Interestingly enough, when photocopy machines were just appearing on the scene, black ink was pushed because blue simply didn’t come out clearly. Now, however, the tables have turned. “Mortgage companies, some banks … are requesting blue ink, because that’s the only way you can verify a signature on a faxed or e-mailed document,” Sitten revealed. And black and blue are not the only color choices available. He discussed a time when there was a demand for a “nurse’s pen,” which had three different colors of ink, one for each hospital shift. Though Sitten reported some pigmented inks have a shorter shelf life, offering a color variation could be a draw. Nerney agreed, citing great success with a three-in-one item: “This product contains a fine, black ball point pen; a red, fine ball point pen; and a 0.5 mm pencil, all in one writing instrument.”
- People:
- Joe Nerney
- Larry Sitten