My Best Promotion

Ellyn Bresinger, president and owner of Promo Key LLC, Manchester, N.H. brings an unusually sunny and summery tale to us for October's My Best Promotion. Bresinger worked with a with a large East Coast brewery that wanted to do an inexpensive summer-fun promotion with its top beer distribution partners. She and the client chose to use a custom pair of sandals with a special die-cut footprint decoration, provided by footwear supplier Neet Feet Inc., as the cornerstone of the promotion. The sandals were first given to the beer distributors, who then passed them on to bars who decided to try the brewery's beer.