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Promo Marketing: What was the promotion's goal? What did you do to make the goal happen?
Ellyn Bresinger: To create buzz and encourage more consumption of their brand of beer. We chose an item that people would love to have, incentivizing them to sample the beer and potentially accept it as their beer of choice. In the past, T-shirts or trinkets didn't do the trick but who doesn't want a pair of really cool flip-flops?
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- Neet Feet
Michael Cornnell
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