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PM: What kinds of items did you use in the promotion, and why?
EB: Neet Feet's Zori sandals with a die-cut imprint on the bottom. The promotion's theme was Fun in the Sun (The logo has a sun in it).
PM: What, if anything, made this a profitable promotion for you? Why?
EB: The initial "flip flop" was relatively inexpensive but adding the die-cut imprint on the bottom made it more profitable. Working with Neet Feet was easy and other than the initial design and the necessary follow-up, I was able to leave it in their hands, giving me more time to sell. More importantly, the promotion was successful and my client came back.
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- Companies:
- Neet Feet
Michael Cornnell
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