Drink It In
Finding the right promotions for mission-focused beverage brands
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“Your brand is what builds competitive advantage and destination value,” Schwebel said. “Everybody has your product, but how you handle that product within your brand and how you fulfill that promise of your brand through that product is where equity lives. Equity is your strongest form of competitive advantage.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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