Drink It In
Finding the right promotions for mission-focused beverage brands
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Having an understanding of the message the brand wants to convey is only part of the process, however. Schwebel said the items end-users want the most are the ones that they can use repeatedly. Items that customers get excited about or serve a function have the highest value to consumers. “We have an opportunity to offer [customers] functional items that can enhance or support these products, like coffee mugs, travel mugs, filters, [and] brewing devices,” he said. “Then we have an opportunity to offer them brand extension items, like T-shirts, hats and accessories.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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