Drink It In
Finding the right promotions for mission-focused beverage brands
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Determining where the products will be used can help distributors select products to fulfill the client’s need, Lee said. “If they are being handed out to bartenders, they will need to consider certain products versus others,” he added. “If they are being passed out for an event to consumers, they can go with a different shape/size.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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