Drink It In
Lee said that having a solid understanding of the products they want to sell can help them tailor the sale. “For example, our paddle style speed opener is the most popular style of opener that bartenders use,” he said.
Look for long-lasting solutions
Items that can be used for a long period of time extend brand awareness. Mugs, cups, and other drinkware can be used on a daily basis, but Schwebel pointed to another successful advertising item. “Stickers are one of the greatest, low-fi, high-impact marketing tools out there,” he said. “It’s old-school, simple, under-appreciated and very effective. They end up on all sorts of valuable, visible, personal products that spend a lot of time in plain view—laptops, water bottles, bike helmets … and of course cars too.”
Brendan Menapace is the content director for Promo+Promo Marketing.