Drink It In
Finding the right promotions for mission-focused beverage brands
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Lee agreed that reusable products are cost-effective and efficient advertising methods. “I believe most clients nowadays are trying to stretch their dollar as far as possible,” he said. “Reusability is extremely important, as is getting the most bang for their buck.” He added that if a company is looking toward single-use products, however, affordable options like coasters are popular among beverage brands. “But, if they are looking for a product they can offer longer marketing impact, they can consider a range of other available products, such as stainless steel or bamboo [coasters,]” he said.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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