Fairway Fashion
Perez mentioned another trending decoration technique. "It's not new or limited to golf apparel, but I like laser decoration because it doesn't add anything to the garment," he said. "There's no extra weight or backing like in other decoration methods, so your level of comfort isn't compromised."
6. Ask questions
There are a lot of variables in a golf promotion, from event type to location to the target audience. Freet recommended doing some thorough scouting before a promotion to better understand the needs of the end-buyer and end-user alike. "Is the event off-site? Are the people going to be on vacation? Are the guests expected to put on the item right away? What's the demo—men and women? What is the delivery method?" he said. "All of these things add up to the right set of parameters that you need to be thinking about when choosing options."
- Companies:
- Cutter & Buck
- HTT Headwear
- Tri-Mountain