Fairway Fashion
Six tips for selling the latest styles in golf apparel
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Sean Norris
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5. Go custom
You may, at some point in your golf apparel promotion, think to yourself, "This basic polo can hold a small logo on the upper chest and that is adequate enough for this corporate outing." Fight that line of thinking. The subtle, reserved look is fine, of course, and fits with golf's "gentleman's game" ethos, but don't be afraid to explore other options with your client. "Don't just be another me-too tournament event," said Bill Patterson, vice president of HTT Headwear, Murrieta, Calif. "Create custom products to show that this is the one tournament this year that you should invest your time and money—no one needs another navy blue Nike polo." He noted that sublimation, piping and contrast color panels are becoming popular.
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- Companies:
- Cutter & Buck
- HTT Headwear
- Tri-Mountain
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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