Fairway Fashion
Six tips for selling the latest styles in golf apparel
By
Sean Norris
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4. Think outside the golf outing
They're the obvious ones, sure, but golf outings aren't the only sales opportunities for promotional golf apparel. Freet listed corporate gifting and incentive programs as the biggest avenues of golf gear, and suggested looking for sales in other off-the-green venues, such as the driving range. "Getting people out onto the golf course is great if there is time, but expanding promotions to driving ranges has been a great way to do a promotional event that doesn't even require the user be a golfer," Freet explained. "Just getting people swinging the club a bit is fun, but so much of the fun comes from the camaraderie and the laughs."
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- Companies:
- Cutter & Buck
- HTT Headwear
- Tri-Mountain
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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