Fairway Fashion
Freet agreed. "Some brands are more appealing to different demographics, but we like to have a great variety of styles that will work for different groups or more diverse groups," he noted.
3. Layer up
The very word "golf" conjures up images of sunny, blue skies and gentle spring breezes, but if you've ever watched an event staged at St. Andrews (or anywhere else in the U.K.), you know the weather isn't always so cooperative. Even in good-weather markets, golfers are going to need outerwear for the occasional chilly day or sudden rainstorm. And where that has typically meant a windbreaker or jacket, Freet has noticed increased demand for knit outerwear. "Times change and what people are expecting for a layering piece has shifted considerably to what we call overknits," he said. "These layering pieces can have a variety of technical features—we have added water repellency to many of ours—and are great lifestyle pieces that are as comfortable inside as outside."
- Companies:
- Cutter & Buck
- HTT Headwear
- Tri-Mountain