Fairway Fashion
Six tips for selling the latest styles in golf apparel
By
Sean Norris
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2. Brand name isn't everything
Name brands are big in golf. Frequent players likely will have a preferred brand—Nike, Callaway, Ashworth, etc.—and casual golfers and fans may be influenced by the stuff they see on TV, which often happens to be those same big brands. While many promotional suppliers offer name-brand gear, it's not necessarily essential to go that route. "If your customer wants the brand name and is willing to pay more for a brand name, great," said Perez. "But customers need to know there is apparel with the same or similar features, that [isn't from] a major brand and costs less."
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- Companies:
- Cutter & Buck
- HTT Headwear
- Tri-Mountain
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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